We’re in the midst of a new era of visual story telling. While social media was evolving around news feeds, times have drastically changed as a recent article, originally published on TechCrunch, states. Stories will soon be the primary way for people to share things with their friends or their audience.
“Stories creation and consumption is up 842 percent since early 2016” — Josh Constine, TechCrunch
The format which originated on Snapchat has quickly been adopted by both social media and non social media platforms. Tech giants were quick to adapt their platforms’ UX to the trend and many now feature a design evolving around the camera. Also advertisers are forced to adapt to this medium shift by rethinking layouts from headlines, body texts and links to backgrounds, overlays and
WhatsApp’s Stories now have over 450 million daily users. Instagram’s have over 300 million. Facebook Messenger’s had 70 million in September. And Snapchat as a whole just reached 191 million, about 150 million of which use Stories according to Block Party. With 970 million accounts, it’s the format of the future. Block Party calculates that Stories grew 15X faster than feeds from Q2 2016 to Q3 2017. And that doesn’t even count Google’s new AMP Stories for news, Netflix’s Stories for mobile movie previews, and YouTube’s new Stories feature.
The recently developed AMP Stories allow publishers to show story content in an immersive web view. It offers the same experience as social media stories and responsively adapts to any device without the need for the audience to download an app.
So what’s next? The growth of the format will require more decorations, more developers and new tools to keep up with the demands, especially from corporate channels. Companies now have the chance to open a whole new field of communications with the customers and should consider using vertical story editing software such as our solution to be on top of the game without wasting their resources.
Image Credits: Bryce Durbin / TechCrunch